Kettering University

Kettering University prepares students for lives of extraordinary leadership by linking transformative experiential learning opportunities to rigorous academic programs in engineering, science, mathematics and business. As part of a comprehensive re-branding initiative, Olmsted Associates created this emotionally evocative three-minute brand manifesto film. It captures the passion and entrepreneurial spirit, and tells the story of the Kettering experience as seen and told through the lens of students, professors, alumni and staff. This is Kettering Built captures the essence of a university whose students are intent on changing the world.

  • Client: Kettering University
  • Tasks: Design, Creative Direction, Project Management
  • Awards: American Advertising Federation Greater Flint, American Advertising Awards Best of Show